Partnership Executive Summary

High growth companies face many challenges as they work to simultaneously build products and increase revenue. Businesses need to balance:

• Attracting and retaining top sales talent, which can be expensive, time consuming and risky
• Deciding when and how much capital to raise, which is a fine balance to optimize growth while minimizing both equity dilution and execution risk.
• Determining which customers will maximize growth, which is a fine balance between large customers, who can bog teams down, and small customers, who may have a higher total cost of acquisition than lifetime revenues.